FOR PROF.MACQUEEN(11)

"Don't Miss the Mark"  Please respond to the following:

• Watch the following video
• Watch Video
  Small Business Success Story: Heart Juice Heart-Healthy Beverage
  Duration: (3:12)
  YouTube URL: http://www.youtube.com/watch?v=lYX04wiMYmQ

• • Watch Video

    Non-alcoholic drinks-Iran-10-02-2011

    Duration: (5:54)

    YouTube URL: http://www.youtube.com/watch?v=0-4ivPwMDCE

     
     

• There are two (2) very different target markets and sales forces discussed in the videos. Identify some of the key differences between the organizations’ sales forces and target markets. Explain the value of developing a sales force based on the target market. Use examples from each video to support your response.