FOR PROF.MACQUEEN ONLY (IF YOU ARE NOT PROF MACQUEEN DO NOT REPLY)

Please respond to the following: "Brand Stretch Spectrum "

• Assess the importance of evaluating newly developed health care products in order to determine whether the products should carry existing brand names or whether they should be assigned new brand names. Suggest realistic branding strategies needed for marketers to evaluate newly developed health care products or services. Provide support for your rationale.

this is a discussion question, just need a few paragraphs only, no apa format needed. no special instructions except current references.