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Read the Louis Vuitton case study in Chapter 10 on page 295 in your textbook. Answer the two questions at the end of the study (p. 295). Support your answers with a minimum of one source per question, no more than five years old. Your answer to each question should be approximately 400 words using APA format.

 

1. how does an exclusive brand such as Louis Vuitton grow and stay fresh while retaining its cachet?

 

2. Is the counterfeiting of Louis Vuitton always a negative? Are there any circumstances when it can be seen as some positive aspects?

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