For Prof. MGK

lfaroy

When in the process of finding a new marketing opportunity, which of the structural changes (SECTR, pages 25–29 of the text) do you think are the most powerful? Which of the forces would you see as most compelling or the ones you likely would gravitate toward as the basis for your new venture? Why? Make a chart of plusses and minuses for each of the forces as the potential basis of a new venture (this chart can be a third page if necessary)
Complete the Entrepreneurial Exercise on page 40. Be sure to consider the 12 aspects of the business model. You may wish to recreate the chart on page 31 for each idea, plus be sure to add your assessment of the business model factors.