Product/Brand Development: Phase II

Continue development of your product or brand in your Learning Team.

Research a brand that recently faced a crisis. For example: issues related to labor relations, competition, litigation, minimum wage, bankruptcy, financial constraints, generational marketing, etc. 

Examples of companies/brands that faced crises in the past few years and/or continue to face a branding crisis include but are not limited to the following: 

kmart is the company 

Prepare a 350- to 525-word paper summarizing the crisis and discuss how the situation should have been handled.