Product Offering

Select a home country other than the United States and choose an existing organization of interest to the team. Define an energy-related product or service for this organization.

Write a paper of no more than 1,050 words explaining the following:

• Market needs
• Market growth
• A brief SWOT Analysis
• Competition
• Product or service offering and definition
• Your product’s or service’s value proposition
• Analysis of how your energy sector organization may build strong customer relationships and customer value through marketing
• Major market segments for your product or service
• Key aspects of the purchase decision process for the major market segments.

Format your paper consistent with APA guidelines.