Product Launch Plan Paper and power point
tiger_The company I am working with is Suntech based in China. The product I have addressed is natural cooking gas and the company is looking to expand into countires such as England.
Develop a product launch plan for two markets: domestic and international.
Write a paper of no more than 3,500 words explaining each of the following elements in your team’s Product Launch Plan:
- Product or service description
- Product or service positioning
- Targeting
- Market needs, potential and growth
- Environmental scan and company SWOT analysis—include analysis from both countries chosen
- The competition
- Marketing objectives and marketing strategy
- Pricing
- Key issues related to ethics and social responsibility for the new product or service
- Marketing communication, including public relations and how the organization must address the key issues identified as they relate to ethics and social responsibility for the new product or service
- Distribution strategy: domestic and international market entry
- Financial information: a budget showing product launch expenses and a unit forecast by quarter for three years
- Marketing research conducted for the plan
Format your paper consistent with APA guidelines.
Prepare a 20-minute PowerPoint® presentation of no more than 15 slides summarizing the key aspects of your Product Launch Plan.
- 9 years ago
- 100
Answer(2)
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- launching_natural_gas_to_china_and_england-1.docx
- launching_natural_gas_in_chian_ppt-1.pptx
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- mkt_571_week_5_client_pitch_presentation.pptx
- mkt_571_week_6_new_product_launch_marketing_plan_part_iii.docx
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