Product Launch Plan Paper and power point

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The company I am working with is Suntech based in China. The product I have addressed is natural cooking gas and the company is looking to expand into countires such as England.

 

Develop a product launch plan for two markets: domestic and international.

Write a paper of no more than 3,500 words explaining each of the following elements in your team’s Product Launch Plan:

  • Product or service description
  • Product or service positioning
  • Targeting
  • Market needs, potential and growth
  • Environmental scan and company SWOT analysis—include analysis from both countries chosen
  • The competition
  • Marketing objectives and marketing strategy
  • Pricing
  • Key issues related to ethics and social responsibility for the new product or service
  • Marketing communication, including public relations and how the organization must address the key issues identified as they relate to ethics and social responsibility for the new product or service
  • Distribution strategy: domestic and international market entry
  • Financial information: a budget showing product launch expenses and a unit forecast by quarter for three years
  • Marketing research conducted for the plan

Format your paper consistent with APA guidelines.

 

Prepare a 20-minute PowerPoint® presentation of no more than 15 slides summarizing the key aspects of your Product Launch Plan.

    • 9 years ago
    • 100
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