the product interacts with a data source

In the two Cognos demonstrations by the industry speakers,we saw how the product interacts with a data source (e.g., data warehouse) to produce reports and dashboards for managers. This assignment requires you to demonstrate your understanding of such a product as a BI tool. Scenario ACME Inc.is a multi-­­product company with business in liquor, groceries, petrol, insurance and DIY stores (each of these business areas is also known as a channel). It has a large operation in Australia but recently, due to intense competition and the high Australian dollar, the company is facing a number of sales challenges. Your company was hired to consult on a number of problems and you were part of the consultancy team responsible for the BI aspects of the solution. The team and you met with their executive team (i.e., CEO, CIO, COO, etc.)and he gave a short brief about the company’s situation. After an hour of discussion with the executive team, your team managed to zone into a number of problems that they want you to address. These problems span a number of areas in their business and your team leader has set outtasks for everyone. Your task is to use your appreciation of IBMCognos to suggest the most appropriate solution to each problem below (See NOTE box on next page). Question 1 Fruits and Veggie sales are dropping ...