Using the product or service you chose in Assignment 1, provide a plan to reposition this product or service to a new target market. Remember this could mean a new use for the product or service you have chosen.


Write a five to six (5-6) page paper in which you:


  1. Discuss this product in terms of its repositioned target market demographics using U.S. Census Data. 
  2. Determine the types of research needed to reposition this product or service.
  3. Discuss the method(s) you would use to increase adoption rates.
  4. Determine if a new service component will provide new interest in this product or service. 
  5. Anticipate the most likely distribution problems you would encounter and how you would address them.
  6. Use at least two (2) quality references. Note: Wikipedia and other Websites do not quality as academic resources.


    • 11 years ago
    Product Assessment

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