Product analysis part 3

Paper: Product Analysis Part 3 – Development of a Sales Promotion

Using the information from Parts 1, 2a, and 2b, students are required to write an proposed sales promotion program. 

Using the outline from Ch. 19, page 492 and 495, students are required to develop an in-depth sales promotional program.  As with all the assignments for this class, and well thought out and support promotional program is expected.  In other words, do not write a one or two sentence recommendation for each category, but instead, develop an integrated plan with specific examples and justifications.  Keep in mind, cost, impact on profit margins, and time must be considered.