Principles of marketing need to be understood by managers in order to develop and implement effective marketing practices

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Principles of marketing need to be understood by managers in order to develop and implement effective marketing practices. But the principles are only effective when applied with a consideration of the social, psychological, ethical, and political influences that impact a market. Select a specific product or industry and develop a paper demonstrating your ability to apply the concepts covered in class and analyze the issues affecting the particular market.

Writing the Final Project Paper 

The Paper:

Must be eight-pages, double-spaced (excluding the title page, reference page, exhibits, etc.) and formatted according to APA style as outlined in your approved APA style guide. 

Must include a cover page: 
Title of paper 
Student’s name 
Course name and number 
Instructor’s name 
Date submitted 
Must include an introductory paragraph that clearly defines the topic of interest. 
Must address the topic of the paper with critical thought. 
Must conclude with a restatement of the thesis or topic and a closing paragraph that summarizes the main point or points of your paper. 
Must use a minimum of five references beyond the course text. 
Must use APA style as outlined in your approved APA style guide to document all sources. 
Must include, on the final page, a Reference List that is completed according to APA style as outlined in your approved APA style guide. 

    • 11 years ago
    Principles of marketing need to be understood by managers in order to develop and implement effective marketing practices
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