Principles of marketing: An applied, collaborative learning approach Chapter One – What is marketing and how does it differ from sales, advertising, and promotion? Chapter Two – What is Marketing Management and what do product manage
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Principles of marketing: An applied, collaborative learning approach
Chapter One – What is marketing and how does it differ from sales, advertising, and promotion?
Chapter Two – What is Marketing Management and what do product managers and marketing managers do?
Chapter Three – How do we identify and understand markets?
Chapter Four - Why do we study buying behavior in Marketing and what have we learned?
Chapter Five – How companies manage marketing research
Chapter Six – How do companies decide what products and services to market?
Chapter Seven – Specific Challenges of Marketing High Technology
Chapter Eight – How is the pricing decision made?
Chapter Nine – How do producers get their products and services to their target customers?
Chapter Ten – What are the options for promoting products and services?
Chapter Eleven – Creativity and Marketing
Chapter Twelve – What is the international market and why is it important?
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