Principles of Marketing

Written Assignment

China and India have demonstrated trends toward Western-style consumption over the last decade. Given the emphasis on the youth market in the US over the last 60 years (since the baby boom), what can you suggest for marketers in these youth-oriented consumer economies (China and India)?

Guided Response:

• Describe the products (goods and services) that interest these youth markets.
• Compare and contrast the micro- and macro-environmental forces that can influence the marketing strategies for these products (goods and services).
• Analyze the marketing strategies of these two countries and compare them with Western-based consumption marketers (e.g., US).
• What opportunity for U.S. companies might you foresee? Support your reasoning.

This assignment is designed to assess your critical thinking, problem solving, and communication skills. Your paper will be graded for its clarity, relevance, coherence, logic, and depth.

Your paper must be two to three pages in length (not including a cover page and reference page), and be formatted in APA style. Your paper must demonstrate that you understand international influence and micro-environmental and macro-environmental influences on marketing strategy. You must use your text and at least two additional scholarly sources.