Principles of Marketing

Assignment 1: LASA 2

Marketing Plan

Due Monday, March 20, 2017.

Throughout this class you have examined a product of the Waters Bottling Company and addressed market concepts/ theories that will play a role in the success or failure of that given product. Throughout the earlier modules, you have been developing different aspects of a marketing plan for the WBC company.

In this assignment, you will work on the fifth and final section of the Marketing Plan for the product you have selected/ created. Use the guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 5– Personal Selling & Global Markets (Module 5). Be concise but complete in your analysis of each plan element. Your employer wants to know you have left nothing out in your analysis.

Section 5 – Promotion Mix/ Personal Selling & Global Markets (Module 5 LASA 2)

Directions:

Complete the following in MS Word:

• Promotion Mix
• Advertising
• Personal Selling
• Sales Promotion
• Direct Marketing
• Public Relations
• Brand Management
• Branding Strategies
• Emotional Branding
• Brand Extension
• Global Markets
• Opportunities & Challenges

Executive Summary

• Marketing Implementation & Evaluation
• Careers in Marketing

Create a 4- to 6-page Word document for this Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.

After completing Section 5, assemble and submit all of the sections into a single comprehensive Marketing Plan document. Include a Title Page, Executive Summary, Table of Contents, and Appendix. Your Executive Summary should be compelling as you sum up the marketing elements that are the keys to the successful execution of this plan.

Careers in Marketing

• List the sections of the marketing plan.
• Identify possible careers associated for each section.
• Select two of those career choices and discuss the skills required to secure these two positions.
• Determine what steps you can take to develop those skills.

Be sure to provide supporting evidence for your statements. Remember to reference your sources of information.

Write your Careers in Marketing response in a minimum of 200–300 words. Apply a standard business writing style (headers/ sub heads/ bullets) to your work but be sure to cite your work in the APA format.

Use the following file-naming convention: LastnameFirstInitial_M5_A1.doc. For example, if your name is John Smith, your document will be named SmithJ_M5_A1.doc.