Principles of Marketing

Assignment 2: Identify Product & Marketing Mix

1. Select/ identify a major consumer product and the company that makes it. Provide a brief history of them both. (Select an existing publicly owned company. View the link Public Companies for a comprehensive list of publicly traded companies.)
2. Identify/ create/ build a Marketing Mix for this product as it is today.
3. Discuss any potential ethical or social responsible issues that could arise from the marketing of this product.

Your post should be written about the marketing activities of a well-known consumer product, not services (like insurance, storage, or banking), not automobiles/ jets or any other industrial product. Select a well-known consumer company/product that comes in a box/ bottle/ can/ etc. (like Corn Flakes, M&M, Hershey Kisses, Welch's Grape Jelly) to demonstrate the marketing concepts we will study. You will usually find a great deal of marketing/ business information out there on well-known consumer products to complete your assignments with ease. Focus on the product then tie in the company.

Keep in mind the demonstration of the marketing concepts and terms in your writing are the basis for determining your level of understanding of the concepts and terms studied. Use them! Also, be sure to cite them from your text and other sources for maximum earned points.

Write your initial response in a minimum of 200–300 words. Apply a standard business writing style (headers/ sub heads/ bullets) to your work but be sure to cite your work in the APA format.

By Saturday, February 18, 2017, submit your response to the appropriate Discussion Area. Use the same Discussion Area to comment on your classmates' submissions until Wednesday, February 22, 2017.

Comment on how your classmates would address differing views.