Principles of Management

Select one of the following companies to study in depth over the next 4 weeks. 

Google or Apple

Research your chosen company.  Find a minimum of one library source, which will support your thesis in this assignment.  Review your assigned weekly lecture and text reading.  Select from this reading 3-5 key concepts, which will also support your thesis.  In a two to three page paper, address the questions below.  Your paper should follow APA format including a title and reference page.  The two to three page paper length requirement does NOT include the title page and reference page.  

Managers have the responsibility to oversee and influence the direction of an organization. Their input is critical to an organization’s performance and success. 

• Describe the manager’s functional role in the organization.
• Explain expectations of the role.
• Evaluate how the manager fulfills the expectations of the role.  
• Explore the different types of planning in your assigned reading. 
• Explain what specific planning challenges you think this manager might face on a day-to-day basis.  Provide examples. 
• Compare these planning challenges to a manager in a similar position of 25 years ago.

Please follow attached guidelines.