Principles of Entrepreneurship

TASK: REPORT

A leading Philanthropist and entrepreneur has just hired you as a new CEO of a new start-up in the technological sector. One of your first tasks is to prepare a report that details how the firm can enter/ penetrate an existing market with a new innovative smart TV.

Write a report that offers direction and clarity on how the business venture would proceed in achieving its short, medium and long term objectives.

Report brief:

The report presented should be formal and incorporate; an Executive Summary, Table of contents, Introduction, Analysis/ Findings/ Discussion, Conclusions, Recommendations, References/ Bibliography and Appendix

Realistic assumptions and /or factual information on Market research, situational analysis, existing competitor’s, value proposition,  different price points, resource allocation, sales and marketing, operations, distribution, entry strategies, elements of resource based view/market based view, considerations of CAC and LTV as well as the overall strategy application could be incorporated into the narrative. A blend of the above is encouraged to offer depth and synthesis

Note:

Word count: 2500 words excluding the executive summary, table of content, references and appendices

The scenario is based on the assumption that the firm is operating in the United Kingdom.

ACADEMIC INTEGRITY

Any work submitted by a student in this course for academic credit must be the student's own work. If you present, as your own idea, any material copied, paraphrased, or extensively drawn upon, you are plagiarizing—unless you give full citations for your sources. Of course, you may make full use of ideas, arguments and information obtained from books etc. but you must make clear which portion of your paper is not your own and provide a detailed reference to the original source.

Assignments which violate Hult’s Honor code may not be revised. In the first instance of plagiarism, the plagiarized assessment will be given a grade of zero and will result in automatic Disciplinary Probation. You may also be required to rewrite the plagiarized assignment for no additional credit.

Subsequent violations of the Honor code are assessed on a case by case basis before the Academic Standards Committee and may result in sanctions up to and including dismissal from the program.

You are responsible for ensuring that you have read and understood the section entitled “Academic Integrity” in the Student Handbook. If you have any questions about that material, please speak to your instructor.

END

1.      cover page

2.      executive summery

3.      table of content

4.      introduction

5.      analysis or evaluation

6.      recommendation or conclusion

7.      references and bibliography