Price objective (sap company)

Hypothesis1: Current SAP’s sales model for the cloud is not suited for the Mexican market

Hypothesis2: The potential clients of SAP believe that the technical complexity and price for implementation of SuccessFactors is not worth investing.

Hypothesis3: There’s still growing opportunities in the small and medium sized company market for existing SAP software modular features since Mexico market is not consolidated. 

These guessing based on 3 theories which you already had in the presentation powerpoints,

my part is the pricing parT .my part is targeted to the Hypothesis2.

What you need to write are: 

Talking about the theory, which means the pricing theory. And how can you use it to expain the hypothesis is true.(one page and half also  mention the  reference )