Prepare a total in-depth picture of the main consumertarget market group

Select a real product currently on the market, and prepare a total in-depth picture of the main consumer/target market group for that product that includes:

1) demographic profile

2) psychographic/lifestyle profile

3) cultural/sub-cultural profile

4) occupational area of this target group.

5) What are the unique characteristics of these consumers that make them different?

6) How can we appeal to them to encourage consumption of our product