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The debate over which research approach is better has been discussed for years. What is your opinion on the controversy of whether qualitative or quantitative research is a more effective research method? Include your rationale.

PACE mySPH. (2012, February 20). Quantitative vs. qualitative data [Video file].

            Retrieved from

            https://www.youtube.com/watch?v=EcKrT_IegoU

****Response should be at least 200 words in length****

One of the project techniques used by market researchers is brand personification. What do you think are the inherent limitations of this kind of projective technique? 

****Response should be at least 100 words in length****