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Essay should be at least 200 words in length. All sources used, must be referenced; paraphrased and quoted material must have accompanying in-text citations.

What is some information that should be found in big data databases? Why has big-data analytics become so popular with companies like Kraft Foods, United Airlines, and Ford Motor Company? How do you think that these companies will use big data in the future? Will big data put researchers out of business? Include your rationale.