Positioning Presentation

Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus.

Identify the important attributes for your chosen product and select two key variables for your perceptual map.  Prepare a perceptual map for your chosen product/brand and using a minimum of five competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds. 

Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand's position in the minds of the target market. 

Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following:  title page, reference page,  speaker notes, in-depth introduction and conclusion:

• Summary slide

• Target market (be specific and address all four segmentation variables - demographic, geographic, psychographic and behavioral)

• Perceptual map

• Map placement explanations

• References

  Be prepared to present assignment during class and respond to questions