Population Demographics

The American population is changing and these changes will impact the marketing strategies of all companies.

Using scholarly resources and the internet, complete the following:

• Describe how household patterns in the United States are anticipated to change over the next few years.
• Examine the impact of such changes on the demand for different goods.

Next, consider the organization that you work in or an organization you have worked in before. Identify how the changing demographics will impact your organization and what they can do to successfully manage these changes.

Support your statements with appropriate examples and 5 scholarly references.

Write a 3–5-page paper in Word format. Apply APA standards to citation of sources. 

Possible references:

• The Changing Demographic Profile of the United States 
• The Changing Demographics of America 
• I have also attached an article that may be useful.