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3.1 Macroenvironment

This section describes the macro environment that might affect your operations. The macroenvironment will consist of the industry level factors and country level factors that shape the market you are in (e.g., demographic, economic, technological, political/legal, and social/cultural forces).

You should briefly cover factors such as consumer trends (including market acceptance and saturation), social perceptions, economic and technological changes, as well as competitive activities.

3 pages paper. Make sure it covers all the above instruction