Please watch this video on how BMW is using technology to replace car salespeople: http://live.wsj.com/video/bmw-gives-showrooms-an-apple-makeover/AEDF5C09-EEB1-4CB6-8342-74E4FBB5A9D4.html#!AEDF5C09-EEB1-4CB6-8342-74E4FBB5A9D4 Do you think this was a sm

profileahmd54

Please watch this video on how BMW is using technology to replace car salespeople:

http://live.wsj.com/video/bmw-gives-showrooms-an-apple-makeover/AEDF5C09-EEB1-4CB6-8342-74E4FBB5A9D4.html#!AEDF5C09-EEB1-4CB6-8342-74E4FBB5A9D4

Do you think this was a smart move on the part of BMW? Why or why not? How else have marketers integrated technology into the sales process? Are there any examples that you particularly like or dislike? Why?

    • 9 years ago
    • 999999.99
    Answer(1)

    Purchase the answer to view it

    blurred-text
    NOT RATED
    • attachment
      how_bmw_is_using_technology_to_replace_car_salespeople.docx
    Bids(1)