Please respond to the following"

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Core Market Offerings and Defining the Product" :

· From the case study, take a position on whether Tropicana did or did not make a major mistake in changing its product packaging. Next, suggest the next two (2) steps that you believe Tropicana should take in its branding strategy in order to counteract the initial negative response to the new product packaging. Provide a rationale for your response and do not duplicate your classmates’ responses.

· * From the scenario, prioritize the attributes of Golds Reling’s brand from the brand map presented in the scenario according to the attributes that you believe would be most important to the new tablet’s target market. Provide support for your response

"Are You Sitting on a Million Dollar Idea?" Watch the video below and then respond to the questions that follow:

https://www.kaltura.com/index.php/extwidget/preview/partner_id/956951/uiconf_id/24290031/entry_id/1_dzb4g1im/embed/iframe?&flashvars[streamerType]=auto

Think about products that you would love to see revamped to meet your needs or a new product that has not yet been created.

· Create a video showing the product that you would like to see revamped. Describe the changes you would like to see.

· Suggest who the target market is for your new creation.

	Week 5 Discussion: Are You Sitting on a Million Dollar Idea?
Criteria	No Attempt	Below Expectations	Below Developing	Developing	Below Exemplary	Exemplary
Create a video showing the product that you would like to see revamped or created from scratch.	Does not attempt to create video.	Describes what they would change about a product in a text post.	Shoots video by talking into camera only. Does not provide anything but a screen shot of face talking.	Provides screen shots of a product example to be revamped or created from scratch, but does not provide a cleardescription of what will be changed about the product and why it would be better.	Video was difficult to understand due to quality or format.	The discussion points were identified and described with high accuracy, and all appropriate information was identified and discussed clearly. All of the other guidelines are followed.
Suggest who the target market is for your new creation.	Does not provide information.	The target market was stated to be “everyone” or an unsegmented market.	The target market the same as the original product, and no reason was given for the lack of change.	The target market was changed to a segmented portion of the population, but no reason was given for why this product would be given for this segment.	Video was difficult to understand due to quality or format.	The discussion points were identified and described with high accuracy, and all appropriate information was identified and discussed clearly. All of the other guidelines are followed.