Select a reputable organization of particular interest to you as the foundation of your course project. For the first portion of your project, address the following in a 1–2 page paper:

Describe the organization.

  • What is the product or service?
  • What is the ownership structure?
  • What are its competitive advantages?
  • What are its operations competitive advantages?
  • Describe the industry.
  • Who are its primary competitors?
  • How does the competitive environment affect its operations?
  • Discuss the product's location in the product life cycle.
 
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