PLAGIARISM FREE - MARKETING (due Sat, October 19, 2013 at 6PM EST)

Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper.

 Service: for Apple

Service details: We want to create an app that a parent can put their child’s cell phone number in, and be alerted of their location throughout the night.  If the child is with a babysitter this could be very useful to ensure the babysitter is keeping them safe or if a teenager is going out with his or her friends this will be useful to make sure the teenager is not lying and staying safe.  If the person is supposed to be at x, y, then z throughout the night, the phone will alert the parents when their child has gotten there and when they leave.  If the child is not there, his or her parent’s phone will be alerted and then they can choose an option to locate the phone (or where their child is).  The alerts will be like the parent receiving a text or an email – whatever the parent chooses.

Write a 300 word paper about the marketing research approach you would use to develop the marketing strategy and tactics for this new product or service. Answer question completely. ORIGINAL WORK.