Phyllis Young

Prepare 5-8 minute oral presentation accompanied by 5-10 Microsoft® PowerPoint® slides and speaker notes in which you complete the following: 

To avoid duplication of information, please review organization selection with instruction for approval.

*Research and describe the internal and external environments of 2 to 3 real-world companies using an environmental scan. (Please select 2 companies other than the normal Target, Walmart, Apple)

*Determine what competitive advantages each company has and what strategies each company is using.

*How does each company create value and sustain competitive advantage through business strategy?

*What measurement guidelines is each company using to verify its strategic effectiveness?

*How effective are the measurement guidelines that each company is using?

Format your presentation consistent with APA guidelines (including the appropriate headings and subheadings). Use the reading assignments, interviews, Web site articles, Electronic Reserve Reading (ERR) articles, and Business journal articles to support your position. Use at least four text references.