PGBM04 International Business Environment

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 Considerable controversy has arisen in recent years concerning the most appropriate strategy for companies wishing to expanding into international markets.  Critically discuss the methods and theories that might be used by a company to help it decide its approach to investing in foreign markets. (Apply your critical analysis to specific businesses in no more than two country examples of your choice).

    • 8 years ago
    PGBM04 International Business Environment
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