Persuasive Messages

Pick a product to write a persuasive message about.

Sell the product to the end consumer and your employer.

Part I

Write a message to persuade your boss to approve capital resources for the product.

Select the appropriate channel for delivering your message based on context, audience, and purpose. Explain why you selected this particular channel.

Part II

Write a sales pitch to the end consumer to sell your product.

Select the appropriate channel for delivering your message based on context, audience, and purpose. Explain why you selected this particular channel.