personal cases

PERSONAL CASE 1 - MONSANTO

LENGHT: 4-5 PAGES composed of:

Introduction: Monsanto history, data and swot analysis (swot analysis attached)

Introduce the issue: https://www.rt.com/news/198748-monsanto-brazil-soy-royalties

Explain possible consequences, issues and implications (such as cultural clash (Brazilian farmers can reuse their seeds from last year, enforcement on laws, etc). (You can use other sources, this is just a start)

Solution Try to find a solution to the problem

Conclusion

PERSONAL CASE 2 - Mc Donalds

LENGHT: 4-5 PAGES composed of:

Introduction: McDonalds history, data and swot analysis (swot analysis attached)

Body: Introduce the issue: Explain why the issue began, the possible consequences, issues and implications (Why the sales decreased, what are the competitors, what are the issues) http://fortune.com/2015/02/09/mcdonalds-worldwide-sales-fell-more-than-expected-in-january/

http://www.bbc.com/news/business-30386870 (You can use other sources, this is just a start)

Solution - Try to find a solution to the problem

Conclusion.

Homework:

http://www.stlmosaicproject.org

SWOT ANALYSIS, plus and cons of the company, benefits,  what is missing, what could be done to improve (1-2 pages).