Perceptual Mapping Presentation

Review "perceptual mapping" located on the Week 2 ERR page.

Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing.

Select an industry with many competitors. (Sunglasses)

Select two key variables that segment the competition.

Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map. (To put it in a slide)

Use the MarketLine database and Wall Street Journal in the University Library to facilitate your research of the company.

Create a 10- to 15-slide Microsoft^® PowerPoint^® presentation with your map and competitor explanations. Include a summary slide at the beginning of your presentation.