Perceptual Map Presentation

 Materials:

 "perceptual mapping"

 Basic Marketing, Ch.4

 Review "perceptual mapping"

 Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing.

 Select an industry with many competitors.

 Select two key variables that segment the competition.

 Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map.

 Create a 10-to-15 slide Microsoft PowerPoint presentation with your map and competitor explanations. Include a summary slide at the beginning of your presentation.