Part 3 of your marketing plan is due . Complete Sections F-H of your marketing plan:

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Channels of Distribution: A description of the proposed channel strategy for the product. Should include information about the sales force (if any) and wholesale and retail channels, including selection, compensation, and management (two pages).

Advertising, Sales Promotions, PR Plans: A description of the proposed promotional activities for the product (two pages).

Budget for 3 Years: (one page)

 

Part 3 ( marketing plan,   F–H of your marketing plan )

 

Channels of Distribution: a description of the proposed channel strategy for the product. This should include information about the sales force (if any) and wholesale and retail channels, including selection, compensation, and management. (2 pages)

Advertising, Sales Promotions, PR Plans: a description of the proposed promotional activities for the product (2 pages)

Budget for 3 Years: one page that should include the following 

Forecast revenue (units sold x price)

Assume product costs

Cost of marketing activities

How much will we make?

 Category Points % Description

 Content 48 75% The marketing plan addresses channels of distribution, advertising, sales, PR, and the required budget in sufficient detail.

 Writing and grammar 17 25% The submission is clear in its communication and free of errors.

 Total 65 100% A quality paper will meet or exceed all of the above requirements.

    • 10 years ago
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