Part 1: Deliverable Length: 1,200–1,500 words Sometimes, brands need to be repositioned in the marketplace for a variety of reasons, from gaining new market share to creating an image. You have suggested this during your previous meetings with your clien

Part 1: Deliverable Length: 1,200–1,500 words

Sometimes, brands need to be repositioned in the marketplace for a variety of reasons, from gaining new market share to creating an image. You have suggested this during your previous meetings with your client over the last few weeks. As the marketing consultant for your client’s brand, the management team has requested a draft of the marketing plan proposal.