Paper on Data

To answer each question fully, it is expected that each question would merit ½ page, single spaced answer.

1. Describe how Harrah’s treats customer data.
2. What is customer lifetime value? Do you think this is an easier metric to calculate at Caesars or Wal-Mart? Why?
3. How does Caesars Total Rewards loyalty card system represent a switching cost?
4. List the criticisms leveled at Wal-Mart. Do you think these critiques are valid or not? What can Wal-Mart do to counteract this criticism? Should it take these steps? Why or why not?