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Pick a category basically dominated by 2 main brands. Evaluate the positioning of each brand. What are their target markets? What are their main points-of-parity and points-of-difference? Have they defined their positioning correctly? How might it be improved? Answer all questions.

Instructions: 

You will create a thread in response to the provided prompt for each forum. Each thread must be 250 words, demonstrate course-related knowledge, and include at least 2 scholarly research sources and at least 1 biblical integration. The authored references must be cited within the thread and cannot be repeated in any of the replies. In addition to the thread, you will reply to the threads of at least 2 classmates.