Paper

Find three different magazine or newspaper publications from nations in emerging markets. Review the advertisements in each. Choose one from each to answer the questions below.

• Write a paper of approximately 500 words that answers these questions: 
  • Which of the five types of product and promotion policies are used for each advertisement?
  • What pricing policies are utilized in each market?
  • What type of entry mode is likely for each of the products? 
• Format your paper using West Writing Style Handbook guidelines.
• Include a minimum of three sources, which may consist of readings from the University Library, your text, and other selections. 
  
  GRADING RUBRIC
  
  1. Did you exceed the minimum word count?  5/5 %
  
  2. Did you follow WEST’s Writing Style Guidelines?  5/5 %
  
  3. Did you communicate & format your paper clearly?  5/5 %
  
  4. Did you answer all the assigned questions?  10/10 %
  
  5. Did you put quality thoughts & points into your paper?  75/75 %
  
  6. Did you submit your assignment on time? (-20% for each day late)
  
  Total = 100%