Paper

Read the Case #8 on page 463. Write a 6 page (APA Format) paper addressing the following:

1. What is the current state of Eastman-Kodak?
2. How can an organization which had 80% of the market at a certain point, fail?
3. What were the opportunities and why did Kodak miss them?
4. What did the competition do differently?
5. Why did Kodak fall so far behind?
6. What caused Kodak's demise?
7. What role did Kodak's leadership play?
8. What would you suggest Kodak have done?
9. What would you suggest Kodak do now (2016)?

Refer to the Paper Grading Rubrics. Follow APA formatting. Use at least three (3) other sources in addition to the text (for a total of at least four (4) applied and cited references).