Operation Management

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  1. Operations managers are challenged to honor stakeholders’ commitments through their 10 strategic decisions.                                                                                                                                                      Based on the articles attached, identify any 3 areas for each organizations where this challenge is successfully addressed.

 

The following are McDonald’s main stakeholder groups, arranged according to significance:

 

  • Employees
  • Customers
  • Investors
  • Communities

 

 

Employees. McDonald’s prioritizes employees as its top stakeholder group. The interests of these stakeholders include career development and fair compensation. McDonald’s addresses these interests through a number of training and development programs. For example, the company maintains Hamburger University, which is a training facility for its personnel. McDonald’s also has a global mobility policy that supports leadership development. However, the company pays low wages that are almost down to the level of the legal minimum wage, even when employees keep demanding for higher wages. Thus, McDonald’s corporate social responsibility efforts only partially satisfy the interests of employees as a stakeholder group.

 

Customers. McDonald’s Corporation views its customers as its second-priority stakeholder group. The interests of these stakeholders include affordable and healthful food choices. McDonald’s corporate social responsibility initiatives ensure affordability of products through standardization and supply chain streamlining. However, the company is widely criticized for the health effects of its foods. In this regard, McDonald’s corporate social responsibility efforts only partially satisfy the interests of customers as a major stakeholder group.

 

Investors. McDonald’s strives to fulfill the demands of investors as a major stakeholder group in the business. The interests of these stakeholders include profitability and growing revenues. McDonald’s addresses these concerns through stable business operations. The company currently has a low but stable growth rate. The introduction of new products, such as through McCafé, also helps address such interests. Thus, McDonald’s corporate social responsibility efforts effectively satisfy the interests of investors as a major stakeholder group.

 

 

Communities. McDonald’s supports communities as one of its main stakeholder groups. The interests of these stakeholders include community development support and environmental programs. McDonald’s has sustainability and support programs for this stakeholder group. The Ronald McDonald House Charities provides financial support for families in need. The firm’s sourcing (supplying) policy prioritizes sustainable production, such as in farms. Also, the McDonald’s Global Best of Green recognizes and rewards innovative environmental ideas and contributions. Thus, the company has a wide variety of corporate social responsibility programs to support these stakeholders. McDonald’s effectively satisfies the interests of communities as a stakeholder group

 

Note: 

 

  1. The answer for subjective question must be in your own words.
  2. Plagiarism is not accepted
  3. Find the attached articles.
    • 7 years ago
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