Online Advertising

Traditional advertising such as print and television has decreased, while online or Internet advertising has continued to increase. This week you have learned that online advertising can take place in many different formats.

Create a 300 - 400 word response discussing the following questions:

• Pick three types of online advertising formats and describe each in detail. Include an example for each. (Select from: blogs, podcasts, social networks, e-zines, email, video advertisements, banner advertisements, and pop-ups)
• You know from your reading that search engine advertising is one of the fastest forms of online advertising. Assume that you sell cowboy boots and want to advertise your retail firm through Google. Describe how search engine advertising works. What are some major concerns with search engine advertising?
• What is behavioral marketing and why may a marketer be interested in this approach?