OMM 640 Business Ethics and Responsibility

21st Century Corporate Social Responsibility

Read Chapter 2 of the textbook as well as the Snider, Hill, and Martin (2003) article on corporate social responsibility in the 21st century.

Conduct research on the Internet and select a company for which you will summarize the corporate social responsibility of the organization. In your summary, incorporate the following key words and phrases: sustainability, strategic philanthropy, cause marketing, shared value, stakeholders, and global perspective. Include definitions in your own words for these key words and phrases.

The paper

• Must be three double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the FSB APA guidance located in the classroom.
• Must include a separate title page with the following:
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
• Must use at least one scholarly source in addition to the course text and the article by Snider, Hill, and Martin (2003).
• Must document all sources in APA style as outlined in the FSB APA guidance located in the classroom..
• Must end with a conclusion that clearly summarizes what was presented in the paper.

Must include a separate references page that is formatted according to APA style as outlined in the FSB APA guidance located in the classroom..