OMM 615 Week 6 DQ 2 ( Content Marketing ) - Tutorial Contains Two Answers For This Discussion - A Graded

Content Marketing 
An increasing trend in marketing communications is to use “content marketing.” Discuss the components of content marketing and how each component contributes to the integrated marketing communications (IMC). Support your position. Incorporate concepts and examples from this week’s lecture in your post. Respond to at least two of your classmates’ posts.