OMM 615 Week 6 DQ 1 ( Public Relations ) ~ ( Latest Syllabus - Perfect Tutorial - Scored 100% )

Public Relations
What is the role of public relations within an organization’s integrated marketing communications (IMC) plan? Evaluate how the success of a PR campaign can be measured. Support your position. Incorporate concepts and examples from this week’s lecture in your post. Respond to at least two of your classmates’ posts.