OMM 615 Week 6 Complete ~ ( Latest Syllabus - Updated Dec, 2014 - Perfect Tutorial - Scored 100%

Discussions

1. Public Relations
   What is the role of public relations in marketing?  Do you think PR offers any value to consumers?  Explain your opinion using at least one example (see Chapter 7). Incorporate concepts and examples from this week’s lecture. Respond to at least two of your classmates’ posts. 
2. Online Marketing 
   What is viral marketing and why is it valuable for an online marketing strategy?  Provide an example of viral marketing (see Chapter 9). 
   Incorporate concepts and examples from this week’s lecture. Respond to at least two of your classmates’ posts.

Final Paper
To complete the following final paper, go to this week's Final Paper link in the left navigation. 

Focus of the Final Paper
The Final Paper should demonstrate understanding of the reading assignments as well as the discussion points. The purpose of this assignment is to integrate the concepts studied in this course into a cohesive and comprehensive paper.
The Final Paper will be titled “An Integrated Marketing Strategy for ____.” You will fill in the blank with an existing or a new brand name of your choice. The goal of the paper is to integrate theories and concepts from the textbook and readings into your own ideas to create specific marketing ideas to promote the brand (product or service) with a particular target market. Refer to the previous assignments completed in this course for insight on how to develop your Final Paper. You must

1. Provide an Overview/Executive Summary of the marketing strategy.
2. Describe the product or service and desired brand image.
3. Describe the target market, including buyer motivations, demographics, and psychographics.
4. Describe the overall marketing strategy, including positioning strategy versus competitors.
5. Describe a promotions and advertising campaign that includes a description of one advertisement.
6. Recommend and describe a Public Relations campaign.
7. Describe the use of an Internet marketing campaign, including web site and use of email.
8. Describe a direct marketing campaign, including Customer Relationship Management.

The Final Paper

1. Must be 12 to 14 pages in length (excluding the title and reference pages), and formatted according to APA style as outlined in the Ashford Writing Center.
2. Must include a title page with the following:
• Title of paper
• Student’s name
• Course name and number
• Instructor’s name
• Date submitted
3. Must begin with an introductory paragraph that has a succinct thesis statement.
4. Must address the topic of the paper with critical thought.
5. Must end with a conclusion that reaffirms your thesis.
6. Must use at least four scholarly sources in addition to the text, including a minimum of two from the Ashford University Library.
7. Must document all sources in APA style, as outlined in the Ashford Writing Center.
8. Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.

 Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

THIS TUTORIAL INCLUDES TWO ANSWERS FOR EACH DISCUSSION QUESTION TO HELP YOU SCORE BETTER

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ALSO INCLUDES THIS WEEK'S ASSIGNMENT WHICH IS PERFECTLY WRITTEN AND WITH REFERENCES

Link To Tutorials for other weeks of OMM 615

• OMM 615 Week 1 Complete Tutorial
• OMM 615 Week 2 Complete Tutorial
  
• OMM 615 Week 3 Complete Tutorial
• OMM 615 Week 4 Complete Tutorial
• OMM 615 Week 5 Complete Tutorial
• OMM 615 Week 6 Complete Tutorial