OMM 615 Week 2 DQ 2 ( Market Opportunity Analysis (MOA) ) - Tutorial Contains Two Answers For This Discussion - A Graded

Market Opportunity Analysis (MOA) 
What is the outcome of conducting a market opportunity analysis? Examine two components of the MOA and assess how each contributes to an effective IMC. Incorporate concepts and examples from this week’s lecture in your post.  Respond to at least two of your classmates’ posts.