OMM 615 Week 2 Complete ~ ( Latest Syllabus - Updated Dec, 2014 - Perfect Tutorial - Scored 100% )
alltutorialsDiscussions
- Market Opportunity Analysis
What is the outcome of conducting a market opportunity analysis? Why are SMART objectives necessary? Why do you think some companies miss out on opportunities? Support your opinion with scholarly sources and incorporate concepts and examples from this week’s lecture. Respond to at least two of your classmates’ posts. - Consistency with IMC
Why is it necessary to create integration and consistency in communicating with current and potential customers? Do you feel that there is some overlap in each of the tactical IMC variables? Support your opinion with scholarly sources and incorporate concepts and examples from this week’s lecture. Respond to at least two of your classmates’ posts.
Assignment
To complete the following assignment, go to this week's Assignment link in the left navigation.
IMC Tactics
Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. In a three- to four- page paper (excluding the title and reference pages), analyze at least three IMC tactics (Chapter 3) and discuss whether or not the tactics are effective, and why.
Your paper should be formatted according to APA style as outlined in the Ashford Writing Center, and it must include referenced citations from the text and at least two scholarly sources from the Ashford University Library.
Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.
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ALSO INCLUDES THIS WEEK'S ASSIGNMENT WHICH IS PERFECTLY WRITTEN AND WITH REFERENCES
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- omm_615_week_2_assignment__imc_tactics_.docx
- omm_615_week_2_dq_1__market_opportunity_analysis_.docx
- omm_615_week_2_dq_2__consistency_with_imc_.docx