OMM 615 Week 1 DQ 2 ( Marketing Management ) ~ ( Latest Syllabus - Perfect Tutorial - Scored 100% )

Marketing Management 
Where do the IMC communications tactics fit within the marketing management flow chart and why? Why is it necessary to create integration and consistency with current and potential customers? Incorporate concepts and examples from this week’s lecture in your post. Respond to at least two of your classmates’ posts.