OMM 615 Integrated Marketing Communications Advertising Public Relations and More

Final Paper



The Final Paper provides you with an opportunity to integrate and reflect on what you have learned during the class. 



The question to address is: “What have you learned about statistics?”  In developing your responses, consider – at a minimum – and discuss the application of each of the course elements in analyzing and making decisions about data (counts and/or measurements). 



The course elements include:



    Descriptive statistics

    Inferential statistics

    Hypothesis development and testing

    Selection of appropriate statistical tests

    Evaluating statistical results.



The paper



    Must be three to-five double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center.

    Must include a separate title page with the following:

        Title of paper

        Student’s name

        Course name and number

        Instructor’s name

        Date submitted

    Must begin with an introductory paragraph that has a succinct thesis statement.

    Must address the topic of the paper with critical thought.

    Must end with a conclusion that reaffirms your thesis.

    Must use at least three scholarly sources in addition to the course text.

    Must document all sources in APA style as outlined in the Ashford Writing Center.

    Must include a separate references page that is formatted according to APA style.